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iplumbyou.com I had local advertising covered but I needed to be more accessible to my customers. I needed to take orders over the internet and make it easy for my customers to see what I do and what areas I cover, before the first call. Hoax Design met and exceeded my needs. They set up a site that delivers what I need and more in only a few days. They worked with me to give me a greater understanding of how internet advertising works, which allowed me to target my customer’s specific needs in my service area. Business runs smoother now than it had ever ran before. I owe a great deal of my company’s well being to Hoax Design.

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H.S. Cartrett Plumbing and General Repair
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Design Glossary

Design Term Glossary


Our design term glossary defines the majority of the terms commonly used in graphic & web design.



R

 

Ragged right alignment: type set so that the extra white space in a line is set at the right, giving the text a ragged margin. Usually set with flush left.


Recto: in a double-sided document, the page that appears on the right side of the spread; an even-numbered page.

Resolution: the crispness of detail or fineness of grain in an image. Screen resolution is measured in dots by lines (for example, 640 x 350); printer resolution is measured in dpi (for example, 300 dpi).

Reverse: white or light-colored type of images on a dark background.

Revision: Changing the body (content) of a work to make it more effective; not to be confused with editing.

Right-justified alignment: type set so that the text runs even on the right margin as well as on the left margin; the extra white space is distributed between words and sometimes between characters on the line.


RGB (Red, Green, Blue): RGB is the model used to project color on a computer monitor. By mixing these three colors, a large percentage of the visible color spectrum can be represented.

Rivers: spaces between words that create irregular lines of white space in body type, particularly occurs when the lines of type have been set with excessive word spacing.

Roman type: book weight, regular, or in desktop publishing systems, called plain or normal type -- used for the body type in a text-intensive publication.

Rough: a refined thumbnail sketch for a publication design, done at actual size, with more detail. Roughs are often used for the first client review.

Rule (ruling line): a geometric line used as a graphic enhancement in page assembly -- the term is used to distinguish ruling lines from a line of type.

Run-around: type that is set to fit the contour of an illustration, photo, ornament or initial.

Run-in heading: a heading set on the same line as the text, usually in bold or italic type.

Running heads/feet: titles (often accompanied by page numbers) set at the top/bottom of text pages of a multipaged publication.

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