Redesign Tips

Get a few people together to go over this list and have someone write everything down. The information you gather will be essential to the designer of your new website.

1. Evaluate your current website.
What are the strengths? What are the weaknesses? Write a few of each down. Prioritize them.

2. What's missing?
Do you have changes in your business or new content that should be on your website? Write these things down too.

3. What are your competitors doing?
A lot of great ideas can be developed by visiting competitive websites. Be sure to write down some of the keywords they are using to drive search engine traffic.

4. Determine your website's style.
What will be the color scheme? Will it be funny? Professional? Technical? Do I still need to mention you should write these things down?

5. Content or message.
This is the reason people are at your site. It should be clear, easy to find and encourage people to take action(buy, submit information, etc.) It should also utilize your important keywords.

6. Current visitors keywords.
What are the popular keywords visitors are using to find your website? Does your content match up with them?

7. Navigation.
Can visitors find what they want quickly? A page within your website should NEVER be more than 2 clicks away. If the structure of your website has any pages 2 clicks deep, you should add a site map to ensure your content is being seen.

8. Contact & About the company information.
People like to know who they're dealing with. If you publish biographies of key people in your organization, you develope interest & TRUST(capitalized for a reason folks.)

9. Keep up to date.
When visitors come to your site, do they see the content equivalence to dust & cob webs? No one like old content. Old content is history, not news! Stay in the now & your website will too.