Pantone Matching System: See PMS
Parable: A short allegorical
story designed to illustrate or teach some truth,
religious principle, or moral lesson. A statement
or comment that conveys a meaning indirectly
by the use of comaparison, analogy, or the like.
Pasteup: the process of preparing
mechanicals -- in traditional publishing, positioning
and pasting type and graphics on a board (and
overlays). In desktop publishing, page-assembly
software enables the user to do electronic pasteup.
Personification: Giving an
inanimate object human characteristics in order
to create a clearer image of that object, i.e. "The
old desk groaned under my weight."
Pica: a measurement used in
typography for column widths and other space
specifications in a page layout. There are 12
points in a pica, and approximately 6 picas to
an inch.
Pixel (picture element): the
smallest unit that a device can address. Most
often refers to display monitors, a pixel being
the smallest spot of phosphor that can be lit
up on the screen.
PMS (Pantone Matching
System): a standard color-matching
system used by printers and graphic designers
for inks, papers, and other materials. A PMS
color is a standard color defined by percentage
mixtures of different primary inks.
PNG Portable Network Graphics
format: PNG (usually
pronounced "ping"), is used for lossless
compression. The PNG format displays images without
jagged edges while keeping file sizes relatively
small, making them popular on the web. PNG files
are however generally larger than GIF files.
Point:
a measurement used in typography for type size, leading,
and other space specifications in a page layout.
There are 12 points in a pica
and approximately 70 points to an inch.
Posterization: for a halftone,
the reduction of the number of gray scales to
produce a high-contrast image. Also see halftone.
Printer font: high-resolution bitmaps or font outline masters used for the
actual laying down of the characters on the printed
page, as opposed to display on the screen.
Process color separation: in
commercial printing, used for reproduction of
color photographs. The various hues are created
by superimposition of halftone dots of the process
colors: cyan (a greenish blue), magenta (a purplish
red), yellow, and black.
Proportionally spaced type:
a typeface in which the set width (horizontal
space) of characters is variable, depending on
the shape of the character itself and the characters
surrounding it.
Pull out quote: a brief phrase
(not necessarily an actual quotation) from the
body
text, enlarged and set off from the text
with rules, a box and/or a screen. It is from
a part of the text set previously and is set
in the middle of a paragraph, to add emphasis
and interest.
Punctuation block: in right-justified or right-aligned text, several consecutive lines
that end with punctuation and make the right
margin look uneven.
Q
Quark X Press: software used by the publishing
industry.
Quick Time Video: video streaming technology
developed by Apple. |
