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iplumbyou.com I had local advertising covered but I needed to be more accessible to my customers. I needed to take orders over the internet and make it easy for my customers to see what I do and what areas I cover, before the first call. Hoax Design met and exceeded my needs. They set up a site that delivers what I need and more in only a few days. They worked with me to give me a greater understanding of how internet advertising works, which allowed me to target my customer’s specific needs in my service area. Business runs smoother now than it had ever ran before. I owe a great deal of my company’s well being to Hoax Design.

Hal Cartrett
H.S. Cartrett Plumbing and General Repair
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Design Glossary

Design Term Glossary


Our design term glossary defines the majority of the terms commonly used in graphic & web design.



V

 

Verso: in a double-sided document, the page that appears on the left side of the spread; an odd-numbered page.

Vector graphic: Vector graphics are drawn in paths. This allows the designer to resize images freely without getting pixilated edges as is the case with bitmapped images. The vector format is generally used for in printing while the bitmap format is used for onscreen display.


W


Weight: denotes the thickness of a letter stroke, light, extra-light, "regular," medium, demi-bold, bold, extra bold and ultra bold.

White space: in designing publication, the areas where there is no text or graphics -- essentially, the negative space of the page design.

Widow: in a page layout, short last lines of paragraphs -- usually unacceptable when separated from the rest of the paragraph by a column break, and always unacceptable when separated by a page break.

Word wrap: in a word processor or text editor, the automatic dropping of characters to the next line when the right margin is reached.

World Wide Web: An expression for all Internet protocols accessible via a web browser, HTTP being the most common. Other services, such as FTP, gopher and telnet can be accessed with a web browser capable of exchanging commands of the particular protocol with the server and displaying the results to screen. The web, then, is an attempt to bring the most popular Internet protocols under one interface, as opposed to running individual FTP and gopher clients, for instance. Some web clients include complete email and news interfaces.

WWW: Acronym for World Wide Web.

WYSIWYG (What-You-See-Is-What-You-Get): an interactive mode of computer processing, in which there is a screen representation of the printed output. WYSIWYG is never entirely accurate, because of the difference in resolution between display screens and printers.


X


x-height: the height of the lowercase "s." Sometimes referred to as "body height." More generally, the height of the lowercase letters.


Y

No relevant terms


Z

No relevant terms

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